Alloy Apparel is a direct-to-consumer women’s lifestyle brand best known for a breadth of sizes and fits. Addressing the needs of the underdeveloped plus and tall markets, we offer sizes up to 25/XXXL, inseams up to 39”, and dress lengths up to 63” in a vast array of contemporary styles. Additionally, our brand stakes a long-standing claim in the affordable jean market with a Denim Shop that features six fits and a myriad of washes and styles within each subcategory.
We appeal to an independent, confident, and active customer
Alloy Apparel & Accessories, founded in 1996, has evolved from a direct-mail, teen-targeted audience to a multi-platform retail empire that derives seasonal women's collections from runway trends and high-end retail merchandising strategies. Offering a mix of trend-right, chic, and sophisticated styles in everything from work wear to weekend lounge looks, we appeal to an independent, confident, and active customer who appreciates a one-stop source for her various sartorial needs.
Since our acquisition in 2013, we have bolstered our visibility in the fashion world by allocating marketing resources to social media efforts and press collaborations. Our Instagram and Facebook pages have, in turn, become communities comprised of vocal customers connecting by way of their love for the brand.